Graphic Design and Small Business Blog

• Online Advertising and its mediums

  Posted by Zubair Siddique on September 5th, 2011 at 7:39 am 1 Comment

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  Gone are the days when advertisement was only limited to billboards, TV commercial, newspaper/magazines. Internet is the new playground of advertisers and it is a highly effective medium and has no limits. Let us look into some of the most common forms of advertisement in the internet. 1. Paid/inorganic search: Google occupies 79% of the global online paid search market. It is a very effective form of advertising. With well thought out ad strategies and enticing landing pages brands can achie...
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• Increase your conversion rate with a quality landing page

  Posted by Zubair Siddique on August 19th, 2011 at 6:04 am 0 Comments

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  All your online marketing efforts are directed towards increasing your conversion rate. If your site receives thousands of visitors everyday but a very insignificant number of them actually convert, then it is time you thought about changing your landing page. Lets us look at some of the ways of increasing your conversion rate: Do not bluff your visitors: The message on your ads should be relevant to the content of the landing page. Do not try to deceive your visitors by taking them to a page ...
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• How to keep your face book visitors engaged.

  Posted by Zubair Siddique on July 28th, 2011 at 1:08 pm 0 Comments

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  Facebook is the most popular social media site and the third largest online advertiser today. So it definitely makes ample sense to invest time to market and advertise your business through facebook. Apart from creating a facebook fan page and having a customized url, there are lot more things that you need to do in order to engage your visitors and keep them coming back to your page again and again. 1. Keep your page updated: If your visitors come to your page and see that there is ...
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• Ways to design a logo to engage your customers and build a brand

  Posted by Zubair Siddique on July 22nd, 2011 at 12:44 pm 0 Comments

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  The purpose of designing a logo is to capture the interest of your customers and to sustain it and finally empower them to indentify your brand through the logo. There are several ways to make a logo conspicuous and yet look highly professional. Some of the common trends that are followed by the new age designers are as follows: Animal designs Using animals in a logo design infuses an element of fun and a feeling of imagination to the logo. It is a popular trend in the world of designing...
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• Five Simple ways to make your Website Stand Out

  Posted by Zubair Siddique on July 14th, 2011 at 12:57 pm 0 Comments

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  The website is the online appearance of an organization. So it is highly imperative that every organization invests on building a website which is aesthetically good as well as user friendly. Not only should it look professional, it should also be in tune with the terms and policies of the search engines and above all should be beneficial to its visitors. Following are some of the ways to make a website stand out: Content and Font The content of the website determines the ability of a ...
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